New York Művész Páholy – the café’s famous figures

From the moment the New York Palace opened its doors, it attracted creative minds, be they journalists, painters or poets. Although the New York Palace was built as an insurance company headquarters, its café became an important melting pot for creative artists, whether rich or poor, but could always count on a hot coffee, a bite to eat and the company of like-minded intellectuals within the walls of this building, which opened on 23 October 1894 and offered every luxury. The New York Palace unwittingly evolved into a literary café.
This was where the editorial office of the *Pesti Napló* was based; this is where the staff of *Nyugat* used to gather; it was the critics„ regular haunt; and it was here that the Hungarian film and cinema industry first took shape. After theatre premieres, the stars of the profession would gather here. This place was home to the magazine *Nyugat*; it became the regular haunt of the *Pesti Napló* editorial team; it hosted the banquets following theatre premieres; and it was also home to the artists” ‘day centre’, the Nyeho. The New York became a true literary café during the era of the Harsányi brothers, when a head waiter, Mr Gyula Reisz, became a confidant of the young writers. The head waiters practically pampered their writer friends, helping them with their work through all sorts of thoughtful little gestures. Alongside their coffee, they were served the so-called ‘dog’s tongue’ free of charge – that is, a small strip of paper on which countless poems, short stories, short stories, blotting paper to soak up the ink, dictionaries, address books, train timetables, and domestic and foreign newspapers. But they were also treated to a special menu for a few pengős – this was the ‘writer’s platter’ – and, on request, the writers, who were sometimes hungover, were given aspirin. They could also play billiards, and could even have their phone calls forwarded here, as each table was equipped with a telephone. The artists of the era – actors, directors, filmmakers, classical musicians and pop musicians – were happy to wait at their tables for the morning papers after a premiere or a night of revelry. Countless careers and downfalls began here. In this series, we present those iconic poets, writers, journalists and representatives of other artistic disciplines who have left their mark on the grand table of culture, and many of whom created their works here, within these time-honoured walls, or simply passed the time in good company: FERENC MOLNÁR – THE WORLD-RENOWNED PLAYWRIGHT AND BON VIVANT JENŐ HELTAI – WHO CONSIDERED THE NEW YORK CAFÉ HIS HOME SÁNDOR MÁRAI – THE ETERNAL REBEL GYULA KRÚDY – BETWEEN EXTREMES The best known of these is El Asmodáj, a figure often referred to as the spirit of coffee and thought. His presence fits perfectly with the world of the New York Café: a place where spectacle, thought, literature and social life have been intertwined for over 130 years. Damage and restoration MIHÁLY BABITS A – A MAN WHO SLIPPED INTO THE SKIN OF A SERIOUS CRITIC​​​​​​​ MARGIT KAFFKA – THE WRITER WHO FOUND HER OWN VOICE FRIGYES KARINTHY – THE SATIRICAL GENIUS​​​​​​​ ÁRPÁD TÓTH – THE POET OF SADNESS​​​​​​​ DEZSŐ KOSZTOLÁNYI – THE PERPETUAL PRANKSTER

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The success of the New York Művész Páholy lies, on the one hand, in the fact that the organisers put their heart and soul into organising their events every month, driven by a commitment to culture. The audience is always presented with a topical message, ensuring that each evening has a clear character and atmosphere, conveying the diversity and values of knowledge, culture and the arts to the audience in a down-to-earth and direct manner. This directness is one of the defining features of the programmes. An event of this scale could not take place if the management of the Café, or its managing director, Csaba Szabó, did not take the event to heart. However, the enthusiasm remains undiminished. Just like that of the hostess, Anna Juhász, who presents the programmes with authenticity, not only through her knowledge and preparation, but because literature runs through her veins: she herself is the daughter of a contemporary poetic giant. Nor can we overlook the now entirely unusual approach to guest communication. One of the driving forces behind the event, Diana Józsa, the marketing manager, personally coordinates and responds to participants’ registrations and enquiries. This form of communication plays a major role in fostering a friendly, direct rapport, and this is clearly reflected in the guests’ reactions. The enthusiastic team at the New York Művész Páholy, working alongside Anna, is thus able to create a highly guest-centred and successful series of literary events.
Continuing the series we have begun, our aim year on year is for art and our country’s most acclaimed artists to find a home at the Café through these high-quality, enriching evenings, so that there may be a place where like-minded people, committed to art, culture can meet, where, in a „New York-style” atmosphere, culture takes centre stage one evening a month. The New York Művész Páholy evenings have become so popular that places sell out within 1–2 hours of registration opening. This means that sometimes more than 500 guests attend a single evening in the series.

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